NTA has been instrumental in generating media interest and follow up on issues of governance, tax and accountability in the public sector. Increased media interest and the dissemination of these issues has increased pressure on improving public service delivery and the management of devolved funds. NTA has built high-quality media relations and the NTA is viewed as a critical point of reference on matters of governance NTA has contributed to making tax and accountability issues news-worthy and increasing the reach of information in a simple, appealing manner through effective use of national print and broadcast media.

• NTA has participated in 33 radio and television programmes between 2008 and 2009, which enlightened the public on management of devolved funds and provision of government services.